WWF Nepal Earth Hour 2023
Case Study
Introduction
In a bid to raise awareness about environmental issues and promote sustainable living, the World Wildlife Fund Nepal (WWF) organized a comprehensive campaign for Earth Hour 2023.
Objectives
The primary goal was to engage audience, encouraging individuals and communities to participate in Earth Hour—an annual event for an commitment to the planet.
Strategy
Multichannel Approach:
- Leveraging major social media platforms, including Facebook, Twitter & Instagram, WWF Nepal created a cohesive narrative to maximize reach and engagement about Earth Hour.
Compelling Visual Content:
- Infographics, promotional videos, and user-generated content showcased the impact of Earth Hour and inspired followers to join the movement.
Influencer Partnerships:
- Collaborations with environmental influencers and celebrities amplified the campaign's reach. These influencers shared personal stories, emphasizing the importance of collective action for betterment of planet.
Results
Participation:
- Earth Hour gained widespread attention with thousand of participating and supporting the campaign nationally and came out to join the event.
Increased Awareness:
- The campaign significantly increased awareness about environmental issues, positioning WWF as a leading advocate for sustainable practices.
Conclusion
WWF's Earth Hour social media campaign successfully blended awareness, engagement, and action. Our approach created an impact on movement through strategic online initiatives demonstrating the power of social media in promoting environmental consciousness. The campaign not only achieved its immediate goals but also left a lasting impact on communities, fostering a commitment to sustainable living.
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